On the morning of March 1, the company successfully held its Marketing Pledge Conference in the 12th-floor lecture hall of Headquarters Bay, attended by company executives, marketing personnel, and all employees at Headquarters Bay.

The conference opened with the Chairman’s keynote titled “The Way and Art of Breaking the Deadlock,” which elaborated on the fundamental logic of building and strengthening an enterprise, analyzed the track thinking and breakthrough thinking required in the company’s development, and highlighted the “One Core, Two Axes” strategic layout for Techsun’s marketing in 2022.

Vice President Ding Jinsong of the Moutai Business Unit and Vice President Xu Linyihui of the Marketing Center then delivered thematic reports, closely focusing on the “One Core” (Moutai core business) and the “Two Axes” (marketing breakthrough and capital empowerment), proposing new tactical paths and approaches. To support the achievement of overall strategic goals, Senior Vice President Zhang Jing announced the reform plan for the company’s marketing structure, and General Manager Zhang Yuanmei of the Human Resources Center introduced new marketing policies and measures. The document introduced for the first time the new concepts of “R&D-Production-Sales Trinity” and “All-Employee Marketing.”

The conference also specially arranged a flag-presentation and oath-taking ceremony. Two “generals” received the battle flags from the Chairman, shouldering responsibility and mission while displaying courage and determination. All marketing personnel came on stage to take the oath together, uniting Techsun as one, vowing to take on new missions and embark on the new development journey of “One Core, Two Axes.”

At the end of the conference, the Chairman shared his expectations with all employees present, putting forward the following requirements: First, the new marketing team must strengthen its internal core competence, focusing on team building to harness the power of the platform. Second, functional departments should act as “service champions,” upholding a service-oriented mindset and ensuring the implementation of systems. Third, R&D and production must provide strong logistical support for the marketing team, supplying ample “ammunition” to the front line. Fourth, as the company expands its packaging materials business, finance serves as the company’s “lifeblood,” and a healthy, uninterrupted cash flow must be ensured.

Finally, the Chairman emphasized that the company would dedicate all its resources this year to support marketing business development. Just as the theme of our conference suggests, we firmly believe that in 2022, marketing will break through the deadlock under the new policies and win the battle for the future.

Shanghai Techsun was founded in 1999 and consists of eight companies, including Techsun Micro-Nano and Techsun Holdings. Headquartered in Shanghai, China, the group operates three major industrial bases: Techsun Headquarters Bay, Techsun Micro-Nano Technology Port, and Techsun Research Institute, with branch offices in Beijing, Chengdu, Lanzhou, and other cities. It is dedicated to providing customers with integrated anti-counterfeiting traceability and specialty packaging solutions.

Leveraging the Shanghai Anti-Counterfeiting Engineering Technology Research Center, the Fudan-Techsun Joint Laboratory, and the Techsun Research Institute, Techsun has consistently maintained a leading position in technology development, application, and service in the fields of high-tech anti-counterfeiting traceability and innovative packaging. The company holds over 200 domestic and international patents and software copyrights, and has received more than 60 national and provincial-level authoritative scientific research awards.