The 4th Anti-Counterfeiting Traceability Supply-Demand Forum was successfully held on April 8, 2021 in Hangzhou. The forum was hosted by the China Packaging Federation and co-organized by the Anti-Counterfeiting Packaging & Product Traceability Committee of the China Packaging Federation and Techsun. It brought together over 300 industry representatives from anti-counterfeiting traceability packaging printing enterprises, end-user brands, universities, and research institutes.

Under the theme “Anti-Counterfeiting Traceability Packaging, Empowering Product Safety,” the forum provided a comprehensive analysis of the current state of the packaging and product anti-counterfeiting traceability market, showcased new anti-counterfeiting materials, technologies, products, and processes in the packaging industry, and released end-user brand needs for anti-counterfeiting traceability products through multiple channels. Participants jointly discussed and mapped out new directions for the development of the packaging industry under the new circumstances.

Ms. Liu Chunyan, General Manager of the Information Technology Center of Techsun, attended the forum and delivered an insightful keynote report on “The Application of RFID Technology in the Liquor Industry.” She introduced several of Techsun Group’s leading technologies in anti-counterfeiting packaging and anti-counterfeiting traceability, and shared the application case of Kweichow Moutai’s anti-counterfeiting traceability system, drawing high attention from guests across various sectors.

After the forum, many attendees gathered at the Techsun booth to consult with Techsun staff regarding the application of and cooperation on “anti-counterfeiting traceability packaging.”

Techsun will, as always, join hands with industry partners to carry out multi-faceted and multi-level exchanges and cooperation, further build consensus on development, deepen collaboration, and strive to achieve more results in the anti-counterfeiting field, making greater contributions together to China’s anti-counterfeiting industry.